Lure is an American Thoroughbred racehorse. Bred and owned by Claiborne Farm in Paris, Kentucky, he is a son of the leading stallion Danzig who in turn was sired by Hall of Fame and most prominent sire, Northern Dancer. He was out of the mare Endear by another Hall of Famer, Alydar.
Trained by Shug McGaughey, Lure is best known as the turf racing specialist who won back-to-back runnings of the Breeders' Cup Mile (at Gulfstream Park in 1992 and at Santa Anita Park in 1993). After winning three graded stakes races in 1994, Lure returned to again compete in the Breeders' Cup Mile but finished ninth. He was then retired to stand at stud at Claiborne Farm and in 2004 was pensioned due to poor fertility.